DISCOVER ADETEM |
ADETEM, founded in 1954, gathers today more than 1250 members : marketing managers and market researchers in various industries (such as consumer goods, industry, services, B to B, finance and insurance,etc.), professors and professionals of the marketing and market research industry.
The Association is organised on 4 main activities :
* Professional exchanges (clubs, conferences, seminars), Journées Nationales du Marketing, Journée Nationale des Etudes (Paris, January 26 2010),
* Professional and social network : Happy Hours, Nuit du Marketing (The Marketing Night) on July 2, 2009
* Publications (Revue Française du Marketing, Annuaire du Marketing)
* Documentation Center (Library and specific publications : press review, « Guide Internet des Sources d’Information Marketing)
The main goals of ADETEM :
* The improvement of the members'skills and competence through exchanges and benchmarking
* The development of the marketing practice and influence.
* To increase and enforce international relationship through the implication of ADETEM within ESOMAR (The World Association of Opinion and Marketing Research) and EMC (European Marketing Confederation).
> Download the Adetem presentation |
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 Revue Française du Marketing |
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The last issue of 2008 - 220 - has just been published.
Les études de marché On-Line : bilan sur les pratiques et perspectives d'avenir
Avec l’avènement du Web 2.0, chercheurs et praticiens sont unanimes pour affirmer que les études de marché on-line sont en train de connaître un profond renouvellement tant sur le plan des outils utilisés que sur celui des méthodologies mises en œuvre. |
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EUROPEAN MARKETING CONFEDERATION
NEWS
| The online advertising industry has launched a set of guidelines for a genre of adverts that have been causing controversy. |
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New guidelines on behavioural ads (Wed, 4 Mar 2009 1) |
| The European Commission welcomes the agreement by the EU Member States to align EU legislation on classification, labelling and packaging of substances and mixtures to the United Nations Globally Harmonised System (GHS). This new system will ensure that the same hazards will be described and labelled in the same way all around the world. |
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EU Member States approve world-wide rules for labelling of chemicals (Fri, 2 Jan 2009 1) |
| Despite growing unemployment, millions of jobs across the EU cannot be filled, according to Rudi Thomaes, the CEO of the Federation of Enterprises in Belgium. Europe's workers do not have the right skills to meet the needs of modern businesses, he said. |
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Europe facing skills 'mismatch' (Wed, 4 Mar 2009 1) |
| In a tough environment like the one we now confront, many business organizations typically retrench and slash their marketing budgets. While this may seem like a sensible short-term solution, it also has the potential to cripple a business for the long term. |
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Hospitality industry: Back-to-basics marketing tips for today's challenging economic conditions (Fri, 2 Jan 2009 1) |
| B-to-b marketers heading into 2009 are facing the most difficult business climate in decades, with a global economic crisis putting pressure on costs, access to capital and buyer confidence. |
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Outlook 2009: Recession forces marketers to be more frugal (Fri, 2 Jan 2009 1) |
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